Built to Close: Elite Real Estate Sales Psychology That Actually Converts

🎧 Episode Intro: Built to Close – Audio Companion

Are you leading the conversation—or losing the deal?

⚠️ This audio hasn’t been perfectly produced—but it’s been made available because the content can truly make a difference.

I’m Brett Iwanowicz. Over the past 4 years, I’ve built a lean, multiple six-figure real estate business with a 3-person team operating across two countries. Together, we’ve closed hundreds of deals, created a lifestyle of flexibility and travel, and helped countless sellers navigate some of the toughest moments in their lives.

But we didn’t do it through pushy scripts or high-pressure tactics.

We built it through systems—clear frameworks based on psychology, empathy, and respect.

Built to Close is the sales training I wish I had when I started. In this episode, I share the exact mindset, rapport-building skills, and closing strategies that helped me go from second-guessing myself to running a business that feels honest, effective, and scalable.

If you’re a team leader looking to train reps the right way—or an individual producer ready to level up—I hope this challenges what you think you know about sales… and gives you a system that actually works in the real world.

🎯 Topics Covered:

• Why rapport is more than “being nice”
• The four qualification pillars that never lie
• The real danger of fast offers
• How to control the close without sounding aggressive
• Why “maybe” is the most expensive word in your business

📘 Want to go deeper?
Grab the book Built to Close, or check out more real estate sales training and tools here, https://docs.google.com/forms/d/e/1FAIpQLSeDfdT1cojuZjIUNp0IVRucIzPNbXm6LfRscErJKk-xdGgxwg/viewform?usp=preview